At ug77, your privacy is not an afterthought — it is built into everything we do. This Privacy Policy explains exactly what personal data we collect, why we collect it, how we use it, and the rights you hold as a player in the Philippines.
Six core principles that define how ug77 handles your personal information every single day.
Every data transmission between your device and ug77 servers is protected by industry-standard 256-bit SSL encryption. Your login credentials, payment details, and personal information travel securely at all times.
ug77 does not sell, rent, or trade your personal information to third-party marketers or data brokers — ever. Your data is used solely to operate and improve the ug77 platform and to comply with legal obligations.
As a Filipino player, you have the right to access, correct, and request deletion of your personal data held by ug77. We honor these rights in accordance with the Philippine Data Privacy Act of 2012 (Republic Act 10173).
ug77 never stores your full GCash PIN, bank account passwords, or card numbers on our servers. Payment credentials are tokenized by our certified payment processors, keeping your financial data out of our direct systems.
We only collect the personal data that is strictly necessary to operate your ug77 account, process transactions, verify your identity, and comply with Philippine gaming regulations. No unnecessary data collection — ever.
ug77's data practices are designed to comply with the Philippine Data Privacy Act of 2012 (RA 10173), its Implementing Rules and Regulations, and applicable anti-money laundering regulations enforced by the AMLC.
This Privacy Policy ("Policy") describes how ug77 ("ug77," "we," "us," or "our") collects, uses, stores, shares, and protects the personal information of players and visitors ("you" or "your") who access or use the ug77 online gaming platform, website, and associated services (collectively, the "Platform").
ug77 is committed to protecting the privacy and personal data of all users, with particular regard to the rights of Filipino players under the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations. We take our obligations as a personal information controller seriously, and this Policy is designed to give you full transparency over how your data is handled.
By registering an account, accessing the Platform, or using any ug77 service, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data as described herein. If you do not agree with any part of this Policy, please discontinue use of the Platform and contact our support team to close your account.
Plain language note: This Policy is written in formal legal English as required for a document of this nature. If you have questions about what any section means in plain Filipino-English, our 24/7 support team is happy to walk you through it — just reach out via Live Chat from your account dashboard.
ug77 collects the following categories of personal data from players and Platform visitors. The specific data collected depends on how you interact with the Platform and the services you use.
| Category | Examples | When Collected |
|---|---|---|
| Identity Data | Full legal name, date of birth, nationality, government ID number | Registration & KYC verification |
| Contact Data | Email address, mobile number, residential address (including barangay, city, province) | Registration & account updates |
| Financial Data | GCash number, PayMaya account, BPI/BDO/Metrobank account details (tokenized), transaction history | Deposits, withdrawals & KYC |
| Verification Documents | Copies of Philippine passport, driver's license, PhilSys National ID, UMID, SSS ID, utility bills, barangay certificates | KYC verification process |
| Gaming Activity Data | Game history, bet amounts, win/loss records, session durations, bonus usage, wagering activity | Ongoing platform use |
| Technical Data | IP address, device type, browser type and version, operating system, screen resolution, time zone | Automatic collection on access |
| Usage Data | Pages visited, features used, click patterns, session timestamps, referral source | Automatic collection on access |
| Communications Data | Live chat transcripts, email correspondence, support ticket content | When you contact support |
| Responsible Gaming Data | Self-exclusion status, deposit limits set, cooling-off periods, problem gambling flags | When tools are activated |
ug77 does not collect sensitive personal information such as racial or ethnic origin, political opinions, religious beliefs, or health data, except where health-related information is voluntarily provided in the context of a responsible gaming self-exclusion request.
ug77 collects personal data through the following methods:
All data collected by ug77 is obtained through lawful means. We do not purchase personal data lists from third-party data brokers or marketing companies.
ug77 uses the personal data we collect for the following purposes:
ug77 will not use your personal data for purposes that are incompatible with those listed above without first obtaining your explicit consent or establishing a separate lawful basis for the new processing activity.
Under the Philippine Data Privacy Act of 2012 and its Implementing Rules and Regulations, ug77 relies on the following legal bases for processing your personal data:
ug77 does not sell your personal data. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:
All third parties with whom ug77 shares personal data are required to process that data only for the specified purpose, maintain appropriate security standards, and comply with applicable Philippine data protection laws. ug77 conducts due diligence on all data processors before engagement.
ug77 uses cookies and similar tracking technologies (including web beacons, pixel tags, and local storage) to operate the Platform, enhance your experience, and analyze usage patterns. The following categories of cookies are used:
You can manage your cookie preferences through your browser settings. Note that disabling certain cookies may affect the functionality of the ug77 Platform. For strictly necessary and security cookies, disabling them may prevent you from accessing your account.
ug77 does not use third-party advertising cookies or behavioral tracking cookies for the purpose of serving targeted advertisements on external websites.
ug77 retains personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law. The following retention periods apply:
| Data Category | Retention Period | Basis |
|---|---|---|
| Account & identity data | Duration of account + 5 years after closure | Legal obligation (AML / gaming regulations) |
| KYC documents | Duration of account + 5 years after closure | Legal obligation (AMLA, RA 9160) |
| Financial transaction records | Duration of account + 5 years after closure | Legal obligation (AMLA, tax regulations) |
| Gaming activity logs | Duration of account + 2 years after closure | Legitimate interests (dispute resolution) |
| Customer support records | 3 years from last interaction | Legitimate interests (dispute resolution) |
| Self-exclusion records | Indefinite (or as required by regulation) | Legal obligation (responsible gaming) |
| Marketing consent records | Until consent is withdrawn + 1 year | Legal obligation (consent management) |
| Technical / usage logs | 13 months from collection | Legitimate interests (security, analytics) |
Upon expiry of the applicable retention period, personal data is securely deleted or anonymized in accordance with ug77's data destruction procedures. Where data is anonymized rather than deleted, the anonymized data may be retained indefinitely for statistical and research purposes, as it no longer constitutes personal data.
ug77 implements a comprehensive set of technical and organizational security measures to protect your personal data against unauthorized access, disclosure, alteration, loss, or destruction. Our security framework includes:
While ug77 takes all reasonable steps to protect your personal data, no internet transmission or electronic storage system is 100% secure. You are responsible for maintaining the security of your ug77 account credentials. Never share your password with anyone — ug77 staff will never ask for your password.
Under the Philippine Data Privacy Act of 2012 (RA 10173), you have the following rights with respect to your personal data held by ug77:
To exercise any of these rights, please contact ug77's Data Protection Officer (DPO) using the contact details provided in Section 14. ug77 will respond to all data rights requests within thirty (30) days of receipt, or within such extended period as permitted by applicable law where the request is complex or numerous.
Please note that certain rights are subject to limitations. For example, ug77 cannot delete data that it is legally required to retain under anti-money laundering regulations, even if you request erasure. Where a limitation applies, ug77 will explain the reason in its response to your request.
The ug77 Platform is strictly intended for adults aged 21 years and older, in accordance with applicable Philippine gaming regulations. ug77 does not knowingly collect personal data from individuals under the age of 21.
ug77 employs age verification procedures during the registration process and as part of its KYC program to prevent minors from accessing the Platform. Where ug77 discovers or has reason to believe that personal data has been collected from a person under the age of 21, ug77 will:
If you are a parent or guardian and believe that your child has registered on the ug77 Platform, please contact our Data Protection Officer immediately using the details in Section 14. We will investigate and take appropriate action without delay.
ug77 primarily processes and stores personal data within the Philippines. However, some of our third-party service providers — including certain KYC verification providers, cloud infrastructure partners, and game content providers — may process data in jurisdictions outside the Philippines.
Where personal data is transferred outside the Philippines, ug77 ensures that appropriate safeguards are in place to protect your data, including:
By using the ug77 Platform, you acknowledge and consent to the transfer of your personal data to overseas service providers where necessary for the operation of the Platform, subject to the safeguards described above.
ug77 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, applicable law, or regulatory requirements. When we make material changes to this Policy, we will:
Your continued use of the ug77 Platform following the effective date of any updated Privacy Policy constitutes your acceptance of the revised terms. We encourage you to review this Policy periodically to stay informed of how ug77 protects your personal data.
If you have concerns about any changes to this Policy, please contact our Data Protection Officer before continuing to use the Platform.
ug77 has appointed a Data Protection Officer (DPO) responsible for overseeing compliance with the Philippine Data Privacy Act and this Privacy Policy. If you have any questions, concerns, or requests relating to your personal data or this Policy, please contact our DPO through the following channels:
When submitting a data rights request, please include your full name, registered email address, and a clear description of your request. ug77 may need to verify your identity before processing certain requests to protect against unauthorized access to your personal data.
If you are not satisfied with ug77's response to your privacy concern, you have the right to escalate your complaint to the National Privacy Commission (NPC) of the Philippines, which is the supervisory authority responsible for enforcing the Data Privacy Act.
ug77 is committed to resolving all privacy concerns promptly and fairly. We aim to respond to all DPO inquiries within five (5) business days of receipt, and to fully resolve data rights requests within thirty (30) days as required by the Data Privacy Act.
Your data is protected, your privacy is respected, and your gaming experience is backed by a platform built for Filipino players. Join thousands of players from Manila, Cebu, Davao, and across the Philippines who trust ug77 every day.